For more than 20 years, Alexander has devoted most of his professional life to the field of communications and marketing, with experience working for advertising and PR agencies where he managed strategies for brands like Continental Airlines, Samsung Electronics, Marriott Hotels, and the American Chamber of Commerce among others.
His expertise includes content creation, event management, social media tactics, graphic design, advertising, PR, and marketing activations. This knowledge allows him to apply an integrated approach at the moment of conceiving a MarCom project, which is used while working in the TV industry in charge of promoting many famous titles at an international scale.
Alexander obtained a BA in Communications and majored in Advertising, and recently he studied a post-graduate certificate in Content Marketing.
An avid traveler and outdoor adventurer, he enjoys activities such as whitewater rafting, hiking, and scuba diving. Recently, table tennis has become his passion and you can find him training for hours during the weekends.
Among his interests, art history is something he has enjoyed since his university days with a special fondness for the Renaissance period. He is also passionate about music of all kinds and attends concerts of a wide range of genres, from progressive rock to classical, and from flamenco to opera.