Sarah Thompson is the CSO of Mindshare Canada. She believes media needs to serve the consumer and deliver satisfaction for every opportunity for attention in order to deliver any business result. She is focused on bringing back creativity and media into one strategy driven by data and fueled by knowing people.
Previously, Sarah was the VP, Strategy at Cossette working on consulting, brand, product innovation, integration, digital, media and 1:1 strategies for Canopy Growth, TELUS, TD Bank, and SickKids Hospital. Prior to that she worked in entertainment overseeing social media for Corus and in digital as Associate Director of Strategy for Mirum. She has held roles in start-ups, consultancies and agencies. While some may call her a marketing unicorn, she sees herself as a strategist who does the right thing for the business and the consumer.